Subject/Course Search Results

ADV 401  Neuromarketing and Consumer Decisions (Interim New)


Semester
Fall of every year, Spring of every year
Credits
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Description
Exploration of the field of neuromarketing, including different methodological techniques. Examination of how the human brain makes consumer decisions. Goal is to discern valid from invalid neuromarketing practices.
Effective Dates
SPRING 2020 - Open