Subject/Course Search Results

ADV 401  Neuromarketing and Consumer Decisions


Semester
Fall of every year, Spring of every year
Credits
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Description
Exploration of the field of neuromarketing, including different methodological techniques. Examination of how the human brain makes consumer decisions. Discern valid from invalid neuromarketing practices.
Effective Dates
SPRING 2020 - Open