Semester
Fall of every year, Spring of every year, Summer of every year
Credits
Total Credits: 4 Lecture/Recitation/Discussion Hours: 4
Restrictions
Open to undergraduate students in the College of Communication Arts and Sciences.
Description
Students develop the skills necessary to apply strategic communication principles in support of organizational objectives. The course covers: leadership, credibility, responsiveness, ethics and legal considerations. Students create targeted, innovative, research-based strategic plans to accomplish long-range goals.