Semester
Fall of every year, Spring of every year, Summer of every year
Credits
Variable from 1 to 3
Reenrollment Information
A student may earn a maximum of 6 credits in all enrollments for this course.
Restrictions
Open to master's students in the Marketing Research major.
Description
This course acknowledges the importance of building a solid understanding of new and emerging research design & methods, and introduces innovative approaches and techniques that are transforming the marketing research business landscape.