Subject/Course Search Results

MKT 880  Consumer Decision Making and Behavior (Interim New)


Semester
Fall of every year, Spring of every year, Summer of every year
Credits
Total Credits: 2   Lecture/Recitation/Discussion Hours: 2
Restrictions
Approval of department.
Description
Consumer decision making and behavior applies concepts, theories, and principles from the various behavioral sciences to understand factors influencing the acquisition, consumption, and evaluation of customer experiences and relationships with experience providing organizations.
Effective Dates
SUMMER 2022 - Open