Subject/Course Search Results

MKT 883  Qualitative Data Synthesis and Analysis (Interim New)


Semester
Fall of every year, Spring of every year, Summer of every year
Credits
Total Credits: 2   Lecture/Recitation/Discussion Hours: 2
Prerequisite
MKT 881
Restrictions
Approval of department.
Description
Tools and techniques to synthesize and analyze qualitative data relative to the customer and employee and their journeys, including jobs to be done, empathy mapping, customer personas, and journey mapping.
Effective Dates
SUMMER 2022 - Open